It is reasonable to assume that many small business owners would forgo the effort of building a website and simply rely on what the largest social media network of all time can give them at no cost.
However, if someone begins to grow weary of seeing your posts, doesn’t engage with them, and stops visiting your page to learn about the latest goings-on, Facebook will begin to take your posts out of your previously-engaged customer’s News Feed. Once that happens, you need to start paying to promote posts to people who have liked you, or begin advertising (which of course, isn’t free) to engage new users.
Can a Facebook Page Replace a Small Business Website?
Google has made another big step in its shift towards mobile, by starting to link to the small-screen rather than desktop versions of many websites.
Mobile first websites rank higher in Google.